Our staff
Want to meet us?
Feel free to drop
by for a coffee at
our welcoming premises
in central Gothenburg.
You’ll find us here!
Första Långgatan 20
413 28 Göteborg
Rebecka Gustafsson
CEO & Project Manager
Rebecka Gustafsson
CEO & Project Manager
+46 (0) 722 00 72 55
- Start early or procrastinate?
- Sneakers or flip-flops?
- Defend a guilty person or prosecute an innocent person?
- Diamonds or cash?
- Sunlight or moonlight?
- Dinner in the kitchen or in front of the TV?
- Be a famous musician or a famous actor?
- Be able to read minds or be invisible?
- Circles or squares?
- Pulp or no pulp?
Mikaela Rustén
Creative Director & Partner
Mikaela Rustén
Creative Director & Partner
+46 (0) 708 41 57 23
- Roller coaster or ferris wheel?
- Formal or casual?
- McDonald’s or Burger King?
- Spiral or straight stairs?
- Football or hockey?
- Be part of a great team with a mediocre idea or a mediocre team with a great idea?
- Arts or science?
- Bill Gates or Mark Zuckerberg?
- Morning snooze or afternoon nap?
- Introvert or extrovert?
Marie Larsson
Project Manager
Marie Larsson
Project Manager
+46 (0) 768 97 74 27
- Freckles or dimples?
- Money or recognition?
- New Year’s Eve or Midsummer Eve?
- Spend a rainy Sunday in bed or at the mall?
- Visual or auditory?
- Smart or funny?
- Modern or classic?
- Be a thief or a liar?
- Steven Spielberg or Quentin Tarantino?
- Receive only negative feedback or no feedback at all?
Mattias Östin
Art Director
Mattias Östin
Art Director
+46 (0) 735 20 19 10
- Fancy bar or messy pub?
- Honesty or empathy?
- Carpet or hardwood?
- Have a personal chef or a personal trainer?
- Pop or indie?
- Be a happy fool or a troubled genius?
- YOLO or reincarnation?
- Mayonnaise or ketchup?
- Achieve world peace or end world hunger?
- Overdressed or underdressed?
Michael Matson
Executive Producer & Partner
Michael Matson
Executive Producer & Partner
+46 (0) 705 48 49 10
- New restaurant or old favourite?
- Cat or dog?
- Country or city?
- Gold or silver?
- Be a poet or a scientist?
- Apples or oranges?
- Watch sports or play sports?
- Shower or bubble bath?
- Stick to agenda or go with the flow?
- Sit all day or stand all day?
Hans Åkesson
Copywriter
Hans Åkesson
Copywriter
+46 (0) 705 94 21 08
- Small compliments every day or a major compliment once a month?
- Big picture or details?
- Slacker or over-achiever?
- Truth or dare?
- Rich and bored or poor and thrilled?
- Window or aisle?
- Game of Thrones or Breaking Bad?
- Sunrise or sunset?
- Ferrari or Lamborghini?
- Necklace or earrings?
Sara Sauer
Chief Strategist & Speaker Coach & Partner
Sara Sauer
Chief Strategist & Speaker Coach & Partner
+46 (0) 709 66 31 64
- Netflix or HBO?
- Big party or small gathering?
- Red or blue?
- Save money or spend money?
- Team player or lone wolf?
- Too hot or too cold?
- Beer or wine?
- Soft-boiled or hard-boiled eggs?
- Stephen King or John Grisham?
- Bound book or e-book?
Emma-Sophia Silfverberg
External Cognitive Specialist
Emma-Sophia Silfverberg
External Cognitive Specialist
emma-sophia.silfverberg@aplusa.se
+46 (0) 702 54 20 55
- Bitter truth or comforting lie?
- Hear a story or tell a story?
- Big circle of casual friends or one close friend?
- Action or drama?
- Sweet or salt?
- By the sea or in the mountains?
- Bookmark or dog ear?
- Piano or guitar?
- Batman or Superman?
- No windows or completely transparent?
Mats Haqvinsson
External 3D/Architect
Mats Haqvinsson
External 3D/Architect
+46 (0) 706 33 80 40
- Be stuck in the 50’s or in the 80’s?
- Decent in everything or incredibly talented in one thing?
- Strong or fast?
- Landscape or portrait?
- Simple or extravagant?
- Thåström or Zara Larsson?
- Be underpaid or overrated?
- Salt or pepper?
- Have dinner alone or go to the movies alone?
- Paintings or photos?
