The communication agency that helps you create physical events, digital meetings and live broadcasts.

You’re probably already using gamification today

What is it?

The concept of gamification has been around since the early 2000s and involves the use of gaming elements in contexts that are not traditionally associated with games. Examples of gaming elements include scoring systems, avatars, badges, levels, progression meters, leader boards, challenges, prizes and rewards.

Why does it work?

Most people enjoy puzzles, competitions, riddles, problem solving, competition, collaborations and surprises. Studies show that games cause our brains to secrete the neurotransmitter dopamine. This creates feelings of pleasure and reward, which motivates us to repeat a specific behaviour. 

When and where can I use it?

You probably already use it today. Most of us have accumulated bonus points in food and retail chains for a number of years, used a training app or played Duolingo or Pokémon GO. Most events can use gamification in some way: trainings, kick-offs, customer events…

How do I start?

Start by thinking about what you want to achieve. Is your aim to convey new knowledge, increase loyalty or change behaviour? Also consider your target group – what knowledge and values ??do they have today? What obstacles do you need to overcome? It’s not enough to think “entertainment” and create triggers that just make what’s boring a bit more fun; that would be starting at the wrong end.

Do you want to know how to use gamification in your next event?

Contact Helene Hedberg: +46 701 42 41 04.

Digital and physical events have different prerequisites 

To make sure your digital event is exciting, interactive and inclusive, solid knowledge of communication and human behaviour is essential. In collaboration with you, we can develop a dynamic concept with interactive elements, clear main messages, scripts, vignettes, images, videos and animations. We can also conduct speech trainings to make sure your messages really cut through the clutter. If you ensure to design and structure the event correctly, you’ll maintain the participants’ commitment and avoid turning them into passive observers. 

Do you want to find out more about how to turn your digital audience into active, engaged participants?

Contact Mikaela Rustén: +46 708 41 57 23.

How much does an event cost?

Although it feels tempting to respond with the classic counter-question “How long is a piece of string?”, we’ll try to sort this out in three easy steps:

1. An event is an investment

If you only think about costs, you should consider whether to organise an event at all. An event is, first and foremost, an investment in internal or external relationships to achieve better business. 

2. Is 100,000 SEK sufficient?

It depends on what you want to achieve. 100,000 SEK can get you anywhere. Or nowhere at all.

3. So the more money, the better the event?

We’re not going to sugar-coat it: Money opens a lot of doors. But a smart idea and close cooperation always exceeds a large budget. The most important thing, however, is that the event should achieve the result you’re aiming for. Events without results are always the most expensive ones – no matter what they cost. 

Do you want to get a cost proposal for your event?

Contact Marie Larsson: +46 768 97 74 27.