The purpose of a product launch is to introduce a new product or service in the market. But it can also be about launching an existing product or service in new markets or to new segments. The launch can be a spectacular big bang in the form of a gigantic, physical or digital event – and/or it might take place in several small steps online and in social media. But whatever strategy you choose, it’s important to find the right positioning and communicate an attractive offer. To do this, thorough research is required to ensure you have full control of the target group and competing products and services. We can help you with that, and we can also take responsibility for the entire event – from concept and content to implementation.