A customer event is usually organised to demonstrate new products and services, and/or to strengthen your relationship with new and existing customers. Unlike a trade fair, you have no competitors fighting for the visitors’ attention, but it still requires knowledge, creativity and sensitivity to create an environment and a programme that entices customers to accept your invitation – and then exceeds their expectations during the event. We can help you with everything from an overall theme to content and activities. A physical customer event often also includes a joint dinner with inspiring entertainment or a spectacular show, which we have great experience in creating and implementing.