Exclusive Winter Driving Experience

Nordic Product Days

Over the course of two days in February, a small group of executive business leaders gathered in Jukkasjärvi. In addition to winter test driving on ice, participants enjoyed activities such as dog sledding and visiting a Sami village. The evenings were rounded off with conversations over delicious dinners, and relaxed socialising in the Icehotel’s bar.

A+A was responsible for the event’s look and feel, and produced printed materials such as menus and signage. We were also on-site during the recce ahead of the event to support the planning process, as well as during execution to ensure quality throughout.

And with a bit of luck, the global guests were treated to the magical Northern Lights.

Leadership Summit

Mölnlycke Health Care Global Kick-off 2025

In January 2025, 200 top managers from Mölnlycke Health Care gathered in Gothenburg to renew their commitment to the company’s future and what it will take to succeed in an ever-evolving landscape.

The two-day event featured a dynamic mix of plenary sessions, workshops, and an interactive expo, creating an engaging and immersive experience. Evenings were designed to foster connection and celebration, with a casual mingle dinner at Mölnlycke’s brand-new headquarters and a grand closing dinner featuring an awards ceremony.

A+A was responsible for the event’s concept, content, and production – including stage design, room layout, key messaging, scripts, presentations, speaker coaching, and show calling – all in close collaboration with Mölnlycke Health Care. Sustainability was a core focus of this complex event, with a carefully considered approach to resource use and execution.

The event received overwhelmingly positive feedback, with many attendees expressing renewed enthusiasm and commitment to the future. At A+A, we are proud to have been part of an event that not only met but exceeded expectations.

And last but not least – having so much fun along the way made the collaboration a reward in itself.

Employee Event

Christmas Party 2024

Every December, nearly 2,500 AstraZeneca employees come together for a traditional Christmas party – an evening dedicated to appreciation, joy, and team spirit. Hosted at Svenska Mässan, the event features dinner, stage entertainment, a spectacular show, and dancing late into the night.

A+A was responsible for developing the graphic stage concept and the visual content for all screens, including information displays throughout the venue. We also designed and produced event materials such as table numbers, menus, and a photo wall. During the event, A+A was on-site as the show caller, ensuring a seamless and professional execution.

MEDIA TEST DRIVE

Volvo EX90 Global Media Drive

Over the course of four weeks, selected automotive and lifestyle media, along with influencers, were invited in multiple waves to Newport, California, to experience and test drive the Volvo EX90.

A+A was entrusted with the full-scale design and execution of the event. At the heart of the experience was The Volvo Landscape – a purpose-built hub that presented the design language and heritage of the Volvo EX90. Scandinavian design and sustainable materials met technical innovation in a pavilion created for interaction between Volvo, media, and tech partners, with a focus on future mobility solutions. As the structure was built outdoors, it was engineered to withstand both earthquakes and storms – without compromising on aesthetics or function. The modular construction allowed for easy dismantling and storage, enabling reuse for future events.

Beyond The Volvo Landscape, A+A managed the event’s overall design, production, and key experiential spaces, including event materials and a seamlessly integrated culinary experience.

A+A is proud to have played a key role in shaping this global launch. From concept to execution, every detail was crafted to deliver a visually striking and strategically impactful experience.

Global Importers Meeting

Global Importers Fora 2024

To launch the global collaboration within Volvo Cars' importer network, a four-day meeting was held in Gothenburg in autumn 2024. The event brought together approximately 115 participants – owners of the companies that are the exclusive importers of Volvo cars in their respective countries – from around 50 nations.

The meeting took place at multiple locations across Gothenburg, including conferences at Hotel Draken (Strawberry) and World of Volvo, as well as a football-themed team activity at Nya Ullevi.

A+A was responsible for coordinating technical staff and event production throughout both the planning and execution phases. This included logistics, permit management, event production, and technical solutions, ensuring a professional and memorable experience for all participants.

Welcome Reception & Dinner

EPTDA Annual Business Convention

The official Welcome Reception and Dinner kick off the three-day EPTDA (EMEA Power Transmission Distributors Association) Annual Business Convention – an exclusive event for members and prospective members.

In 2024, the Welcome Dinner took place at World of Volvo, gathering around 350 guests. A+A managed the overall event coordination for the evening, including show flow management, print production, table decoration, and guest transportation. We also researched and proposed entertainment, coordinated on-site with selected performers, and handled show calling throughout the evening.

All work was carried out in close collaboration with EPTDA, ensuring a seamless, professional, and memorable experience.

Lifestyle media event

Midsummer drive

In June 2024, Volvo Cars invited global lifestyle media and content creators to a summery Gothenburg. During a 2-day stay, each group had the opportunity to experience Swedish midsummer, explore Scandinavian lifestyle and how it is reflected in Volvo’s products, and test-drive the 2025 electric and plug-in hybrid cars.

Together with Volvo Cars, we at A+A developed the concept for "Midsummer Drive" – an inspiring event filled with insights and experiences aligned with Volvo Cars' vision for a sustainable future. A+A was responsible for the visual and creative design and execution, and held the coordinating project management role.  

The event, which spanned two weeks, took place at World of Volvo, Hällsnäs Hotel & Restaurant, and Råda Säteri.

Photo: Tracie Lau & Daniela Loof

Leadership summit

Act now, Win tomorrow

Act Now - Win Tomorrow' wasn't just a theme; it was our playbook. And together with Stena Line, we challenged the norms of what a leadership event can be. 

In February 2024, nearly 120 leaders gathered for a day and a half at Draken in Gothenburg, Sweden. Workshops, presentations, and personal meetings overlapped with important conversations and laughter. We developed all event content, such as main messages, scripts, presentations, and physical elements, in close collaboration with Stena Line.

After execution, the event was smoothly transformed into a broadcast-adapted version. This meant that an additional 250+ leaders were able to access the key content during a live half-day already in March.

Leadership Meeting

ELT 2023

A summery Båstad welcomed 120 senior leaders from Arjo for a three-day global leadership conference. The programme combined inspiring main stage presentations with strategic workshops and exploration of an expo area.

Meals were enjoyed at various locations around the picturesque town, which showed off its best side – one of the highlights being a dinner held at Norrviken. The season allowed for a range of leisure activities to recharge, such as yoga, walks, tennis and beach volleyball.

A+A supported Arjo in shaping the agenda and meeting dynamics, and in creating a cohesive experience throughout the event. We also contributed with project management, creative input and the design of the event identity, and produced items such as name badges and menus. In addition, we were on site during the event, also taking on the role of showcaller and producer.

BROADCAST

Happy Birthday Volvo!

Volvo Cars Day was introduced in 2023, with the aim of becoming an annual event – bringing together employees from around the globe to celebrate Volvo Cars' birthday. The festivities took place over a 24-hour period with broadcasts from 5 unique locations around the world. At these 5 sites, a live audience enjoyed internal presenters, inspirational speakers, and artists. The remaining employees had the opportunity to participate online.

A+A was responsible for the graphic expression and event planning in close collaboration with Volvo and the 5 selected "party sites." We were also producers for the event in Torslanda, Göteborg, and the global broadcast from all five locations.

RETAILER EVENT

Volvo Cars EMEA retailer event

Volvo Cars hosted a captivating event at Göteborg Film Studios, in Gothenburg, with the aim of strengthening relationships with EMEA retailers. 1,500 attendees were divided into four waves for a half-day program that ran from lunch to dinner. To accommodate this crowd, an expansive purpose-built tent measuring 80x20 meters was erected and fully decorated. The evening was further enhanced by a captivating live entertainment segment.

A+A, as lead agency, managed the event from conceptualization to execution. Our comprehensive services encompassed content creation, agenda setting, presentation support, graphic design, logistics, and overseeing the dinner and entertainment segments.

GALA

Volvo Cars Quality, Technology & Innovation Awards

Every year, Volvo Cars nominates outstanding internal projects across a range of categories. The annual awards gala acknowledges and celebrates the employees involved in these projects. In 2023, this event took place in Volvohallen, Göteborg, with 250 guests present. Additionally, the gala was streamed to other employees.

A+A was responsible for the graphic expression and event planning in collaboration with Volvo. To enhance the event, specific jingles and bumpers were created. A+A was also the producer for the entire event, both on-site and digitally

Body Builder Event

Building for the Future

To support the launch of Volvo Trucks' Heavy Duty Rigid Electric Trucks, a dedicated one-day program was held at VTEX for an external audience of body builders, delivered in three waves.

Participants rotated through a series of content stations, each designed to deepen their understanding of the new electric trucks. While the setup was based on the Commercial Crew training, which targeted an internal audience, the content was specifically tailored to body builders, featuring customized stations and more hands-on demonstrations.

A+A worked closely with Volvo Trucks' subject matter experts to refine the content and ensure a seamless, engaging experience. Leveraging the foundation of the Commercial Crew event made the setup both sustainable and cost-effective.

Additionally, the hands-on demonstrations were filmed, providing valuable material for local markets unable to attend in person.

Training

How to Sell FH FM FMX Electric Trucks

As part of the launch of Volvo Trucks' Heavy Duty Rigid Electric Trucks, a comprehensive training package was developed for an internal audience. To reach all relevant markets, a two-day event was held at VTEX for the Commercial Crew in three waves.

On the first day, participants rotated between different subject stations to gain insights into the latest updates. The second day focused on reinforcing key learnings through interactive and engaging activities, emphasizing core messages. Trainers also received an additional handover session to support the local rollout of the training.

A+A developed the training materials in close collaboration with Volvo Trucks and their subject matter experts. We also managed the event execution and all physical and digital production, including venue setup. Additionally, we coordinated with subcontractors to ensure a smooth and high-quality delivery.

This training was part of a larger initiative linked to the launch of Heavy Duty Electric Trucks, where A+A played a key role in supporting a series of internal trainings and broadcasts designed to inform and engage the Commercial Crew.

MEDIA TEST DRIVE

Volvo C40 global media test drive

Volvo Cars invited hundreds of journalists from all over the world to a media test drive of the pure electric Volvo C40 Recharge in and around Ghent in Belgium. The three-week test drive, which involved about 20 markets, was one of the first large face-to-face events for Volvo Cars since the pandemic started. A+A was the main partner with responsibility for the entire scope – from concept, design, to press material, images and films.

Broadcast

Volvo Penta Marine Commercial Launch

Due to the Covid-19 pandemic, Volvo Penta launched their new products for Commercial Marine operators in a live broadcast, where 1,000 participants worldwide were able to witness and interact with the launch online. A+A was the main agency, producer and show caller for this global event, delivering everything from project management to studio design, graphics, scripts, films, vignettes, interactive elements and social media material.

DIGITAL KICK-OFF

Helping the customer drive change

For two half-days, approximately 150 employees from Mölnlycke Health Care’s global top management team participated in a digital kick-off focusing on the company’s new customer centric strategy. The kick-off was originally planned as a physical event but with short notice it was turned into a hybrid meeting, which finally had to be executed as a completely digital event. In just a couple of days the physical elements and set-up for the main stage and breakout rooms were adapted to a studio format. We developed all content for the kick-off in close collaboration with Mölnlycke Health Care, including key messages, scripts, presentations, and physical elements.

Broadcast

Volvo Trucks’ new range launch 2020

Due to the coronavirus pandemic, Volvo Trucks cancelled a press event for the launch of their new truck range at the last minute. We were part of the team that, in less than a week, transformed the planned physical full-day event into a live, digital broadcast lasting one hour. Our work included project management and development of scripts, vignettes and graphics. We also took the role as producer and show caller.

DIGITAL BRAND LAUNCH

Let’s go BICO!

A two-hour live broadcast for approximately 600 employees. The purpose of the event was to boost and inspire around the launch of BICOs new brand and visual identity. We used an advanced digital meeting platform with an interactive 3D environment, including virtual breakout rooms. A+A developed the content and assets in close collaboration with BICO, including vignettes, films, presentations, and various interactive elements.

Press event

Explore the future of electromobility

Volvo Trucks presented their electric concept trucks for construction and regional haul in a physical press event. For two days, approximately 60 journalists from the daily press and trade press acquired knowledge, partook of strategies and gained inspiration through seminars, content safaris and test driving. Our work was to develop a concept for the entire event, including reveal, set-up, graphics and content – presentations, scripts, press material, videos, etc. We also held speech trainings and media trainings prior to the event.

Broadcast

Let’s talk recharge

A+A United and Volvo Cars co-produced the digital event ”Let’s talk recharge” for 4,100 Volvo Cars dealers in 36 countries across three regions: APAC, US and EMEA. The event was in 26 different languages, centrally coordinated by A+A United, and switched between global and regional broadcasts. The Swedish journalist Lydia Capolicchio was moderator for the 2-hour long event.

Trade fair

IAA Commercial Vehicles

IAA Commercial Vehicles in Hannover is held every two years and is the world’s largest trade fair for mobility, transportation and logistics. In 2008, we became the lead agency for Volvo Trucks’ stand. This entailed creating the design, concept, communication and interactive solutions. In addition, we had overall responsibility for the entire project up to delivery. The images are from IAA 2018, when Volvo displayed Vera – a self-driving vehicle – for the first time. This year Volvo also broke their sales record, with over 2,500 trucks sold.

Product launch

The shape of trucks to come

When Volvo Trucks in North America completed their biggest product launch in 20 years, we were the lead event agency with overall responsibility for everything from concept to implementation. The event included a spectacular reveal show of the new trucks and a three-day programme of stations that included presentations, test driving, games and interactive tools. For six weeks, 3,000 guests including customers, dealers, press and Volvo Trucks’ internal network, participated in the launch event.

Hybrid event

Polestar 2

When Polestar launched their first 100 percent electric car in front of a limited studio audience at their headquarters in Gothenburg, the event was simultaneously streamed to over 200,000 people worldwide. We were involved as producers early on, which allowed us to influence the set-up and structure to make sure it was dynamic and interactive. We also took on the role of show caller in both rehearsals and the live broadcast. Just over a month later we repeated the procedure, since the event was held physically in Shanghai for about 500 participants.

Education campaign

Stop, Look, Wave

“Stop, Look, Wave” is a Volvo campaign aimed at teaching school children how to behave safely in traffic. We developed the training kit consisting of an interactive story, props, give-aways and an instructor’s guide. The kit was first developed for Volvo Trucks, then in a revised version for Volvo Buses. So far, more than 100,000 children worldwide have participated in the training.

In 2022/23, the material was updated to make it more contemporary, and Volvo relaunched the campaign.

Summit

Staying ahead

Volvo Trucks gathered its top executives from Europe in Gothenburg to celebrate a successful 2018, and to present future visions. Focusing on inspiration and commitment, we created the theme, “Staying ahead”, designed the venue and produced all the content: programme structure, videos, presentation material and opportunities for participants to interact with the speakers. We also conducted speech training, coordinated all work with the technology provider and served as a show caller during the two-day event.

Gala

Faktumgalan

Faktumgalan was held annually between 2014 and 2019, with the aim of highlighting efforts made to counter homelessness and social exclusion. We produced the set design, graphics and animations for all the galas. We also served as a sounding board in the strategic production and event planning, and often provided backstage support during the execution.