Lifestyle media event

Midsummer drive

In June 2024, Volvo Cars invited global lifestyle media and content creators to a summery Gothenburg. During a 2-day stay, each group had the opportunity to experience Swedish midsummer, explore Scandinavian lifestyle and how it is reflected in Volvo’s products, and test-drive the 2025 electric and plug-in hybrid cars.

Together with Volvo Cars, we at A+A developed the concept for "Midsummer Drive" – an inspiring event filled with insights and experiences aligned with Volvo Cars' vision for a sustainable future. A+A was responsible for the visual and creative design and execution, and held the coordinating project management role.  

The event, which spanned two weeks, took place at World of Volvo, Hällsnäs Hotel & Restaurant, and Råda Säteri.

Photo: Tracie Lau & Daniela Loof

Leadership summit

Act now, Win tomorrow

Act Now - Win Tomorrow' wasn't just a theme; it was our playbook. And together with Stena Line, we challenged the norms of what a leadership event can be. 

In February 2024, nearly 120 leaders gathered for a day and a half at Draken in Gothenburg, Sweden. Workshops, presentations, and personal meetings overlapped with important conversations and laughter. We developed all event content, such as main messages, scripts, presentations, and physical elements, in close collaboration with Stena Line.

After execution, the event was smoothly transformed into a broadcast-adapted version. This meant that an additional 250+ leaders were able to access the key content during a live half-day already in March.

BROADCAST

Happy Birthday Volvo!

Volvo Cars Day was introduced in 2023, with the aim of becoming an annual event – bringing together employees from around the globe to celebrate Volvo Cars' birthday. The festivities took place over a 24-hour period with broadcasts from 5 unique locations around the world. At these 5 sites, a live audience enjoyed internal presenters, inspirational speakers, and artists. The remaining employees had the opportunity to participate online.

A+A was responsible for the graphic expression and event planning in close collaboration with Volvo and the 5 selected "party sites." We were also producers for the event in Torslanda, Göteborg, and the global broadcast from all five locations.

RETAILER EVENT

Volvo Cars EMEA retailer event

Volvo Cars hosted a captivating event at Göteborg Film Studios, in Gothenburg, with the aim of strengthening relationships with EMEA retailers. 1,500 attendees were divided into four waves for a half-day program that ran from lunch to dinner. To accommodate this crowd, an expansive purpose-built tent measuring 80x20 meters was erected and fully decorated. The evening was further enhanced by a captivating live entertainment segment.

A+A, as lead agency, managed the event from conceptualization to execution. Our comprehensive services encompassed content creation, agenda setting, presentation support, graphic design, logistics, and overseeing the dinner and entertainment segments.

GALA

Volvo Cars Quality, Technology & Innovation Awards

Every year, Volvo Cars nominates outstanding internal projects across a range of categories. The annual awards gala acknowledges and celebrates the employees involved in these projects. In 2023, this event took place in Volvohallen, Göteborg, with 250 guests present. Additionally, the gala was streamed to other employees.

A+A was responsible for the graphic expression and event planning in collaboration with Volvo. To enhance the event, specific jingles and bumpers were created. A+A was also the producer for the entire event, both on-site and digitally

MEDIA TEST DRIVE

Volvo C40 global media test drive

Volvo Cars invited hundreds of journalists from all over the world to a media test drive of the pure electric Volvo C40 Recharge in and around Ghent in Belgium. The three-week test drive, which involved about 20 markets, was one of the first large face-to-face events for Volvo Cars since the pandemic started. A+A was the main partner with responsibility for the entire scope – from concept, design, to press material, images and films.

Broadcast

Volvo Penta Marine Commercial Launch

Due to the Covid-19 pandemic, Volvo Penta launched their new products for Commercial Marine operators in a live broadcast, where 1,000 participants worldwide were able to witness and interact with the launch online. A+A was the main agency, producer and show caller for this global event, delivering everything from project management to studio design, graphics, scripts, films, vignettes, interactive elements and social media material.

DIGITAL KICK-OFF

Helping the customer drive change

For two half-days, approximately 150 employees from Mölnlycke Health Care’s global top management team participated in a digital kick-off focusing on the company’s new customer centric strategy. The kick-off was originally planned as a physical event but with short notice it was turned into a hybrid meeting, which finally had to be executed as a completely digital event. In just a couple of days the physical elements and set-up for the main stage and breakout rooms were adapted to a studio format. We developed all content for the kick-off in close collaboration with Mölnlycke Health Care, including key messages, scripts, presentations, and physical elements.

Broadcast

Volvo Trucks’ new range launch 2020

Due to the coronavirus pandemic, Volvo Trucks cancelled a press event for the launch of their new truck range at the last minute. We were part of the team that, in less than a week, transformed the planned physical full-day event into a live, digital broadcast lasting one hour. Our work included project management and development of scripts, vignettes and graphics. We also took the role as producer and show caller.

DIGITAL BRAND LAUNCH

Let’s go BICO!

A two-hour live broadcast for approximately 600 employees. The purpose of the event was to boost and inspire around the launch of BICOs new brand and visual identity. We used an advanced digital meeting platform with an interactive 3D environment, including virtual breakout rooms. A+A developed the content and assets in close collaboration with BICO, including vignettes, films, presentations, and various interactive elements.

Press event

Explore the future of electromobility

Volvo Trucks presented their electric concept trucks for construction and regional haul in a physical press event. For two days, approximately 60 journalists from the daily press and trade press acquired knowledge, partook of strategies and gained inspiration through seminars, content safaris and test driving. Our work was to develop a concept for the entire event, including reveal, set-up, graphics and content – presentations, scripts, press material, videos, etc. We also held speech trainings and media trainings prior to the event.

Broadcast

Let’s talk recharge

A+A United and Volvo Cars co-produced the digital event ”Let’s talk recharge” for 4,100 Volvo Cars dealers in 36 countries across three regions: APAC, US and EMEA. The event was in 26 different languages, centrally coordinated by A+A United, and switched between global and regional broadcasts. The Swedish journalist Lydia Capolicchio was moderator for the 2-hour long event.

Trade fair

IAA Commercial Vehicles

IAA Commercial Vehicles in Hannover is held every two years and is the world’s largest trade fair for mobility, transportation and logistics. In 2008, we became the lead agency for Volvo Trucks’ stand. This entailed creating the design, concept, communication and interactive solutions. In addition, we had overall responsibility for the entire project up to delivery. The images are from IAA 2018, when Volvo displayed Vera – a self-driving vehicle – for the first time. This year Volvo also broke their sales record, with over 2,500 trucks sold.

Product launch

The shape of trucks to come

When Volvo Trucks in North America completed their biggest product launch in 20 years, we were the lead event agency with overall responsibility for everything from concept to implementation. The event included a spectacular reveal show of the new trucks and a three-day programme of stations that included presentations, test driving, games and interactive tools. For six weeks, 3,000 guests including customers, dealers, press and Volvo Trucks’ internal network, participated in the launch event.

Hybrid event

Polestar 2

When Polestar launched their first 100 percent electric car in front of a limited studio audience at their headquarters in Gothenburg, the event was simultaneously streamed to over 200,000 people worldwide. We were involved as producers early on, which allowed us to influence the set-up and structure to make sure it was dynamic and interactive. We also took on the role of show caller in both rehearsals and the live broadcast. Just over a month later we repeated the procedure, since the event was held physically in Shanghai for about 500 participants.

Education campaign

Stop, Look, Wave

“Stop, Look, Wave” is a Volvo campaign aimed at teaching school children how to behave safely in traffic. We developed the training kit consisting of an interactive story, props, give-aways and an instructor’s guide. The kit was first developed for Volvo Trucks, then in a revised version for Volvo Buses. So far, more than 100,000 children worldwide have participated in the training.

In 2022/23, the material was updated to make it more contemporary, and Volvo relaunched the campaign.

Summit

Staying ahead

Volvo Trucks gathered its top executives from Europe in Gothenburg to celebrate a successful 2018, and to present future visions. Focusing on inspiration and commitment, we created the theme, “Staying ahead”, designed the venue and produced all the content: programme structure, videos, presentation material and opportunities for participants to interact with the speakers. We also conducted speech training, coordinated all work with the technology provider and served as a show caller during the two-day event.

Gala

Faktumgalan

Faktumgalan was held annually between 2014 and 2019, with the aim of highlighting efforts made to counter homelessness and social exclusion. We produced the set design, graphics and animations for all the galas. We also served as a sounding board in the strategic production and event planning, and often provided backstage support during the execution.